Search results for "tourism and hospitality managers"

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Challenges in Marketing Communications During the COVID-19 Pandemic

2022

The purpose of this study is to explore how tourism and hospitality firms managed marketing communications (marcom) since the COVID-19 outbreak and to propose a conceptual framework on marcom challenges that the pandemic crisis has brought to the industry. In-depth interviews were conducted with tourism and hospitality managers in Croatia, a destination that registered remarkable tourism results in 2021. The proposed conceptual framework reflects the adaptation process and major changes in B2B and B2C communication since the COVID-19 outbreak on one hand and resulting strategic opportunities for marcom managers on the other, discussed in terms of practical implications. To the best of the a…

marketing communicationsqualitative methodTourism Leisure and Hospitality ManagementUNESCO::SOCIOLOGÍAGeography Planning and DevelopmentCOVID-19conceptual frameworkcrisis communicationtourism and hospitality managersmarketing communications; crisis communication; conceptual framework; qualitative method; tourism and hospitality managers; COVID-19Tourism
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